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landrover lifestyle south africa
wiebke moellering founder of wild star

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About wild star

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Hi, I'm Wiebke. If we've met somewhere around the world, chances are you know me as Wieby.

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For more than 20 years, I've been working as a lawyer. But I knew pretty early on that there were more exciting things I wanted to explore than contracts, negotiations, and legal advice. I didn't have one big plan. It was a series of small steps, and the path was anything but straight.

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In 2013, I headed to Malawi to volunteer at an orphan care centre before solo backpacking through Tanzania and Uganda. Seeing the gorillas in Uganda was a moment I'll never forget. Their calm gaze felt as if they were looking straight through you and simply saying: "You're enough, just as you are."

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Africa has felt a little like home ever since. Later, what was meant to be eight weeks in Cape Town turned into almost seven years. Along the way, I studied Organisational Psychology, trained as a coach and eventually a long-held wish came true: I became a mum. My love for Africa's colours, wildlife, endless skies, and sense of freedom has found its way into wild star.

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I've always loved creating and putting ideas onto paper. Writing things down helps me think, dream, and make sense of things. For four years, I designed, tested, and improved my own planner, combining everyday life with dreams, goals, reflection, and the bigger picture. Then I met my incredibly talented designer, and together we started turning my ideas into real products.

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And that's how wild star began. 

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beautiful wild star notebook lifestyle south africa

Our Mission 

At its heart, wild star is here to inspire you to dream big and take small steps towards creating a life that feels true to you. Don't wait years like I did. You don't need to have everything figured out before you begin.

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We create beautifully crafted stationery, lifestyle products, and tools that bring together inspiration, reflection, and organisation. Things that help turn ideas into plans, plans into action, and everyday moments into something worth celebrating.

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Everything we create is guided by our values of authenticity, adventure, connection, and excellence.

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wild star is a reminder that dreams deserve more than a place in your head. Give them space. Write them down. Take that first small step and see where it leads.

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Sometimes, you just have to begin.

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finding colours for new product edition

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Our Values

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We believe that beautiful things should be made with care. Care for the people who use them. Care for the people who make them. And care for the world around us.

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That's why we choose high-quality papers, work with trusted local printing partners, and make thoughtful decisions about how our products are produced.

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We love creating products that bring joy, inspire big dreams, and become part of everyday life. And we want them to be made in a way that feels responsible, too.

 

For us, sustainability isn't about being perfect. It's about making better choices wherever we can and creating products that are designed to be loved, used, and kept. Because the things we surround ourselves with matter.

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And if a notebook inspires a new idea, a planner helps someone take a brave first step, or a postcard brightens someone's day, then that's a pretty wonderful place to start.

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Follow us on Instagram

Made for Your Adventure

Created to inspire big dreams, new beginnings, and everyday adventures. 

Crafted with Purpose

 Designed and printed in Germany with care, creativity, and attention to detail.

Designed with Love

Colour and a love for beautiful things inspire everything we create.

Stronger Together

Helping people celebrate, encourage, and stay connected.

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